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Unless you’ve been living under a rock, you know about the Wow Green business opportunity people are jumping around trying to follow. It’s all about saving the planet; we can’t use the cleaners we used to use anymore, we have to use something that doesn’t damage the Earth.
Wait, no it’s not. That’s not how the real world works. You need to have people coming to you, first of all, and they have to be in the target market. Wow Green online sales are dependent on your own online customers, the traffic you can pull to your web site, the people you can get to read your email.
The reality of the Wow Green opportunity is that it’s an opportunity for Wow Green to recruit a small army of people to go around talking about their products, and saying the brand name over and over again. Indeed, that small army will also recruit other people into this small army, until it becomes a massive army - spreading the Wow Green brand like a virus, from one person to another, until everyone knows it.
That’s good for Wow Green. Opportunity in the form of free advertising from people you don’t even have to pay is a pretty darn good opportunity, no matter how you slice it. Imagine how much this is worth to them. Imagine how many doors it will open for them.
What you need to do is think for the long term, and consider the future of your business. Is it Wow Green’s business, or is it your business? The eco-friendly cleaner niche isn’t going to be around forever. Another public obsession will come along; another opportunity to profit from the latest media frenzy. People will forget all about Wow Green. Business will peter out on that product line.
Now what do you have? Are you starting over? Have you spent so much time and energy on this Wow Green business that you don’t have any credibility or reputation of your own? What will you do now?
When you market Wow Green, online visitors to your site are not going to be concerned about Wow Green. They’re going to know plenty about it. What they want to know is why they should buy it from you, instead of someone else.
The most difficult lesson of the business world isn’t that marketing and self-promotion is hard. It’s that time after time, year after year, there’s always another Wow Green opportunity - only the names have been changed. Instead of that opportunity, why not make your own? Promote yourself. Market yourself. Put that time and energy into your own business, and your own success - not into the latest big corporate name that promises you a few cents on the dollar from your otherwise-unpaid efforts.
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