How to Become A Rainmaker

Welcome back!

Rain- That’s been the climate here in New York for what feels like forever or at least the last bunch of months or so anyway! Let me ask you, at what point did Seattle and the North East Coast swapplaces and I was so damn clueless?

Being that rain was the lead topic of discussion for the majority of us in this part of the States at the beginning of the summer, it does call to mind a lesson on Branding I learned from one Dr. Ben Mack which happened last year.

In this and ensuing articles I am going to attempt to cover the key elementsof the seminarwhich included: 1) Making lightning Strike, 2) How to keep the lightning striking and 3) How to Bottle your Lightning.

In case your not aware of who Bejamin Mack is, he is one of the chief authorities on Branding currently in the United States. He is considered legendary in certain Ad agency circles for this work. Over the years Ben has held positions at some of the most respected advertizing agencies aorund and held position of Vice President for Brand strategy for a very large corporation.

In a nut shell what that means is he was in charge of a budget of ” billion dollars (now thats big money)! To me that indicates someone who is an authority on Branding, don’t you agree? Aside from being a professional magician, Ben Mack has performed magic for many companies over the years, and at age 19 was the beneficiary of the celebrated (if your into magic) Award of Merit given by the Magic Castle.

So, what is a Rainmaker and why do we want to be one? a Rainmaker, aside from the apparent implication of an indian medicine man or shaman who uses his “magic” help insure a good harvest, is a person with extraordinary talent to attract customers, use political connections and increase profits. needless to say, with the rain also follows the the lightning! I will expand more later.

As an internet Marketer your chief duty is to “up sell” individuals on their perception of reality. In Ben Macks book “Think Two Products Ahead” he speaks of how effective branding only occurs when companies think two products ahead rather then thinking in just the here and now and for them to assemble thriving affiliations with their clients by means of their Brand The section in the book where Ben talks about creating your Legend Platform is just fantastic!

A Brand (your brand, a Brand called YOU) is formulated through the use of Legends or communication that is time and time again. These tales can and should be allowed to challenge each other and absolutely will grow with age. So, if you have to pick a story that you construct for your business to help grow your business (after all you are reading articles like this to help you become more profitable in your business arent you?) why not pick the type that grows stronger with age and you will indeed become “Legendary”.

Look out for the next article in the “Rainmaker and Branding” series coming soon to a blog, e-zine or website near you!